serena calo Made an impact early in her career promoting parties at the The Grand, Tunnel, Nells, Arena, Club USA and Studio 54 in New York in the early 90’s. Her parties and events in that era contributed to shaping the New York club scene. This phase in her career would become instrumental in building personal relationships with some of the top producers, label executives, and DJ’s in the world. She later promoted the Roger Sanchez “Secret Sessions” and the early “Release Yourself” parties. Serena learned the ins and outs of the music business and founded Newlite Muzik in 1995. Well respected in the Dance Music community, Serena currently oversees all A&R, remix, production and international licensing, publishing deals and artist bookings for Newlite Muzik Management/Records and its artist roster. Serena has a keen ability to spot talent and evaluate music and still keeps her love for music as the primary motivation for operating Newlite Muzik.

sonny lopez Has over 15 years experience in Public Relations, Marketing and Promotions. Started as a writer for good friend Oscar Poche’s Ground Level Magazine interviewing hip-hop acts like The Wu-Tang Clan, Warren G, Funkmaster Flex and Coolio for G.L. and various media outlets. He later gravitated towards the Dance/Electronic music scene, doing freelance work for magazines like BPM and websites like Raves.com. Sonny has worked on multi-media projects from music and DVD releases to Clothing/ Media Sponsorships, Club Promotions and Event Marketing. Major events include; New York- Tokyo Anime Film Festival-2001 (New York), Media Music Expo (New York)-2002, The Russell Simmon’s Hip Hop Summit (Atlanta)-2003 and The M3 Multimedia Summit (Miami)-2005 and 2006. Artist projects include; Cris Fortier, Roger Sanchez, DJ Premier, Maurice Joshua, DJ Pierre, DJ Smash among many others. Currently oversees all international marketing efforts, Event Production/Logistics and Strategic Sponsorships for Newlite Muzik and Mack DJ Entertainment.